"Don't Mess Up Your LinkedIn Profile" podcast

In this recent podcast episode, I had the pleasure of hosting Greg Coe, an experienced IT professional and LinkedIn coach. We delved into the nuances of optimizing your LinkedIn profile to stand out in today's competitive job market. Greg, with his extensive background in IT and his side gig with Getlinked.Pro, shared invaluable insights on how to leverage LinkedIn for personal branding and career advancement. 

One of the key takeaways from our conversation was the importance of a well-crafted LinkedIn profile. Greg emphasized that having a professional headshot, an engaging background photo, and a headline that not only states your current role but also hints at your future ambitions are crucial. These elements are your first impression and can significantly impact a recruiter's decision to delve deeper into your profile. 

Greg also highlighted the significance of showcasing your achievements succinctly. Instead of writing long paragraphs, he advised using bullet points to list your accomplishments, starting with quantifiable results. This method captures attention and provides a clear picture of your capabilities and successes. For example, stating "229% of quota in sales" immediately draws attention and indicates your performance level. 

We also discussed the value of recommendations. Greg strongly recommends collecting LinkedIn recommendations as social proof of your skills and work ethic. These testimonials can be repurposed in your CV, adding another layer of credibility. He shared a powerful anecdote about how a well-timed recommendation from a mutual connection helped him secure a job, underscoring the impact of this strategy. 

In terms of standing out in a crowded market, Greg mentioned the importance of aligning your profile with the keywords and skills relevant to the jobs you're targeting. Recruiters often use LinkedIn like a search engine, filtering profiles based on specific skills. Ensuring these keywords are prominent in your profile can make you easier to find and more attractive to potential employers. 

Finally, we touched on the proactive use of LinkedIn. Engaging with content, sharing industry insights, and being an advocate for your current employer can all reflect positively on you. This activity demonstrates your enthusiasm and thought leadership, traits highly valued by hiring managers.